Geek Girls Rule! #93.5 – EA Apologizes, sort of…

From Kotaku

“We understand there’s a lot of debate right now around our “Sin to Win” promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust (one of the nine sins/circles of Hell). Each month we will be focusing on a new Circle of Hell. This month is Lust. Costumed reps are a tradition at Comic-Con. In the spirit of both the Circle of Lust and Comic-Con, we are encouraging attendees to Tweet photos of themselves with any of the costumed reps at Comic-Con here, find us on Facebook or via e-mail. “Commit acts of lust” is simply a tongue-in-cheek way to say take pictures with costumed reps. Also, a “Night of Lust” means only that the winner will receive a chaperoned VIP night on the town with the Dante’s Inferno reps, all expenses paid, as well as other prizes.

“We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We’ll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you’ll agree that it was all done in the spirit of the good natured fun of Comic-Con.”

Translation for those playing along at home:  “We’re sorry you’re a bunch of humorless feminists.”

Yes, because there is absolutely NO WAY on the planet that ANYONE could miscontrue “Commit acts of lust” to be more than taking pictures, I mean… Geez… Come ON. 

Is there any adult supervision at EA Games?

While some of the Kotaku comments are really hateful, many of them came out in support of the people who got angry, spearheaded by “Booth Babe Hauls Off on Dante’s Fiasco.”   There’s the usual amount of victim blaming.  “Well, if girls wouldn’t go around looking all sexy, we wouldn’t have to be dicks,” to paraphrase some of the most egregious commenters.  Seriously, guys?  That’s your best answer?  Really?  Victim blaming and shirking any responsibility you might have for being a decent human being?  Your mother must be so proud.


Ok, I’m going to go take some aspirin, possibly some scotch, and lay down for a while.  Talk amongst yourselves. 

PS.  I still wanna know where the hot Booth Boys were for the girls to photograph, jerks.


4 thoughts on “Geek Girls Rule! #93.5 – EA Apologizes, sort of…

  1. The exploitation of women in games has been around for years, and what amazes me is that you still see the cavemen attitudes and the enablers who claim “boys will be boys”.

  2. You know, if I see someone attempt to pass off this type of behaviour as normal, I’m going to be clonking some heads together. And then when people accuse me of behaving violently, I’ll say I just had an allergic reaction to stupidity.

    But seriously, a promotional stunt? That’s their excuse? I wonder how they’re going to explain the act of violence at a con as part of their promotional stunt when they hit the sin of rage?

    That is a sin, right? I don’t read the bible often…or at all.

    *sigh* Guess I won’t be getting C&C4.

  3. Ahh corporate back-peddling. Such a wonderful sound…

    Sadly, as far as marketing goes, this has been a raging success for EA. What fills me with rage-a-hol is that this may have been their plan all along. Getting people angry and shouting about your marketing gimmick is still getting people to shout about your goddam marketing gimmick.

    That old axe about “any publicity is good publicity” is still true.

    This whole fiasco will sell games, and considering the news coverage it’s had on the various game-related news feeds, it will sell a LOT of games.

    Makes one wonder which one is more exploitative: exploiting women in a direct and obvious manner like the contest did, or exploiting the righteous outrage afterwards?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s